How To Start A Fashion Blog

Are you interested in both fashion and blogging? We’ve got good news for you, you can combine these interests and start your very own blog. This gives you a platform to give your personal opinions on things within the fashion industry and even bring in special guests to write for you to keep your fashion blog fresh.

Find Your Niche

Fashion is a broad word, it can mean just about any piece of clothing you can think of. This can be a long list, figuring out the unique selling point of your blog is one of the most important things you can do early on when you are still planning to create your own blog. Ideally, your niche should be something that you are passionate or at least knowledgeable about. Niches can allow you to attract a smaller but more committed audience that would be more likely to follow your blog long-term. You can explore other fashion blogs for inspiration and put your own unique spin on ideas you come across. You can also find analytical information by using keyword tools such as Google Trends, Google Ad Words and Ubersuggest. Your niche could be anything from talking about fashion trends from bygone eras to blogs about the latest full tracksuit trends.

Create A Brand

Fashion can be a competitive space so creating a brand is extremely important if you want your audience to remember you next time. When you consider designing your website layout, blog name, brand colours and logo you need to consider what type of audience you are trying to reach. Another aspect of branding is your tone of voice, this is what style of writing you use when writing your articles; for a blog aimed at men, it may be beneficial to adapt to a more masculine language. If your niche is a streetwear for men blog it would be beneficial for you to look at other blogs targeting the same niche if you can find them.

streetwear for men

Buy A Domain Name

Once you have come up with a catchy blog name it is now time for you to buy a website domain name so that your website can appear when somebody searches for your blog. Picking a domain name that is the same as your blog name is important because you want internet users to find you easily.

Sign Up For A Blogging Platform

If it is your first website it is probably worth using a website builder, these often allow you to drag and drop content directly onto your website. So no hunching over your computer in front of loads of complicated code. Some popular website builders are Squarespace, Wix and Weebly. They each have a monthly fee, this can vary depending on if you want extra bells and whistles, but usually you are looking at £10-£20 a month for a simple website builder.

Chose A Website Theme That Suits Your Brand

Choosing the right website layout can help website visitors navigate your website easier, if you choose a website layout that is hard to navigate there is a higher chance of a larger bounce rate. Which is where website users visit your website but quickly click off your website, this may be because of a number of reasons such as:

  • Website Colour Style Is Offputting
  • Website Content Not Being Engaging
  • Low-Quality Webpage Design
  • Poor Mobile Optimisation


Starting your own blog can be a fulfilling experience particularly if you have a keen interest in what you are writing about, so if fashion is your thing you should go for it!